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Colleen Riordan is a developmental editor, book marketing consultant, and co-creator of Wild Ink Pages, an author website platform specifically tailored to the needs of busy creatives.

As a developmental editor, Colleen works with writers to strengthen the structure, pacing, and characterization of their adult, young adult, and middle grade books. Some of the projects she has worked on include Jennifer Herrera’s The Hunter (G.P. Putnam’s Sons, 2023) and The Siren (2024).

With over a decade of marketing experience, Colleen coaches authors on how to use their creativity and passion to market their books. Through Wild Ink Pages, she designs custom author websites and teaches creatives how to use their websites, social media, email marketing, and digital tools to create engaged, loyal relationships with their readers.

Colleen is Co-Regional Advisor of the Society of Children’s Book Writers & Illustrators (SCBWI) San Francisco North & East Bay Chapter. She is also a committee member of the Bay Area Women in Publishing (BAWiP).

An avid roadtripper, Colleen scours new cities for the best Korean BBQ spots and was once grounded from her bookshelf for reading past midnight.

","firstName":"Colleen","lastName":"Riordan","title":"Developmental Editor & Website Designer","galleries":[]},"assets":{"profileImage":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/user-content%2FotWEZApEbnees0WhKL9kQ%2FAuthor%20Photo%20300x300%20(27)_1673898456666_1699420010356.png?alt=media&token=099f712f-79f3-41dd-a596-f36966e55678"},"contact":{"content":"Say hello! I'd love to hear from you. Drop me an email using the contact form below.","email":"colleen.m.riordan@gmail.com"},"customPages":[{"about":{"content":"

MAGAZINE ARTICLES

Fighting Food Waste with Okara, Edible East Bay, April 2018
Keeping Small Farms & Small Communities Alive, Edible Door, June 2017
Factory REBORN, Edible Door, June 2017
Giving Second Chances: Local Shelter Rescues Special Needs Animals, You Magazine, April 2017
People Are Nuts Over Uncle Mike's Sea Salt Caramel Pecan Kringle, Edible Door, March 2017
The Ever-Changing Botanical Garden, Edible Door, March 2017
Take Time to Plan for Your Future, You Magazine, March 2017
Local Nonprofit Educates Ethiopian Orphans Abroad, You Magazine, February 2017
Peninsula Pride Gives Voice to Local Farmers, Edible Door, November 2016
Delving into the Future of Farming with Hydroponics, Edible Door, November 2016
Showstopping Holiday Tablescapes, Fox Cities Magazine, November 2016
Twenty-Five Ways to be Stronger, Smarter, Better (and do more good as a result!), You Magazine, October 2016
Tips to Help You Stay Your Best All Summer (Part 2), You Magazine, August 2016
Tips to Help You Stay Your Best All Summer (Part 1), You Magazine, July 2016
Green Bay Creatives Choose Community Over Competition, You Magazine, June 2016
Meet Your Farmer: Hmong Presence at Green Bay Farmers Markets, Edible Door, September 2016
For the Love of Entrepreneurs, You Magazine, June 2016
The Artist and the Sea, You Magazine, May 2016
Rustic Meets Refined, You Magazine, February 2016
Two Homes, One Heart, You Magazine, December 2015

BLOG POSTS

Interviews

Jeanne Styczinski, Author & Illustrator - SCBWI Wisconsin Blog, September 2017
Lora Hyler, Writer - SCBWI Wisconsin Blog, August 2017
Valerie Biel, Author - SCBWI Wisconsin Blog, August 2017
Melissa Gorzelanczyk, Author - SCBWI Wisconsin Blog, August 2017
Pat Zietlow Miller, Author - SCBWI Wisconsin Blog, July 2017
Ann Angel, Author - SCBWI Wisconsin Blog, July 2017
Kym Brunner, YA Author - SCBWI Wisconsin Blog, October 2016
Bridget Birdsall, Author - SCBWI Wisconsin Blog, October 2016
Philip Martin, Editor - SCBWI Wisconsin Blog, October 2016
Angie Stanton, YA & NA Author - SCBWI Wisconsin Blog, September 2016
Eleanora Tate, Author - SCBWI Wisconsin Blog, September 2015
Bruce Coville, Author - SCBWI Wisconsin Blog, September 2015

Select Essays & Educational Posts

Why Authors Need an Email Newsletter, 24 Carrot Writing, July 2019
Reflections on the Los Angeles SCBWI Summer Conference 2017, SCBWI Wisconsin Blog, July 2017
Road Trip to NaNo: Put Your Game Face On, National Novel Writing Month, October 2015
Why YOU Should Do a Writing / Illustrating Challenge, SCBWI Wisconsin Blog, October 2015
Conference Prep for Writers & Illustrators, SCBWI Wisconsin Blog, October 2015
What to Wear to a Writing Conference, SCBWI Wisconsin Blog, September 2015
SCBWI Los Angeles 2015 Summer Conference Recap, SCBWI Wisconsin Blog, August 2015

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Come say hello! As co-regional advisor, I'm one of the volunteers running the conference. I'd love to chat with you in-person. You can catch me between panels!

","title":"Oktoberfest Conference"},"location":{"link":"https://www.scbwi.org/events/oktoberfest-2023","title":"Roundhouse Conference Center, San Ramon CA"},"schedule":{"date":"2023-10-21T18:00:00.000Z"},"id":"dN842iCxZf"},{"about":{"description":"

Interview — Who is your book for and how can you dive into your niche and find your reader soulmate? Colleen Riordan provides descriptive examples of how authors can target their ideal audience, collaborate with comparative authors, and connect with readers on a deeper level for long-term relationships.

Listen to \"Dive Into Your Reader Niche with Book Marketing Coach Colleen Riordan\" on Spreaker.\n\n

","title":"All Things Book Marketing Podcast"},"schedule":{"date":"2022-10-25T18:00:00.000Z"},"id":"fkAYWmHVSe","location":{}},{"about":{"description":"

Does your New Year's Resolutions include buffing up your author career? If so, kick off your January with me! I'm hosting a workshop to help you learn website branding and how to use it to set yourself apart and sell books. BONUS: Sign up now to snag one of 10 free 1-on-1 30-min coaching calls! We’ll meet together in a video chat to discuss your website and author goals.

","title":"Brand Your Author Website Workshop"},"location":{"link":"https://www.wildinkmarketing.com/order/author-website-branding-webinar-order-form/?fbclid=IwAR29G840qmQgh-jZmG5oTw9bhh3_f3Y-7_1swnEHC_ladFFTuD48MJlEZmo","title":"Virtual"},"schedule":{"date":"2022-01-16T18:00:00.000Z","time":"10-11am PST"},"id":"bVFsrKXxUz"},{"about":{"description":"

Free 3-Day Mini Course — With 1 brief lesson each day, you'll quickly whip your website into a professional work of art! I'll send them straight to your inbox. Here's the breakdown:
📘 Day 1 — The Top 5 Pages Your Author Website Needs
📘 Day 2 — How to Create an Interesting Author Bio
📘 Day 3 — How to Write a Book Blurb that Sells

","title":"Author Website Revamp"},"location":{"title":"Virtual"},"schedule":{"date":"2021-09-21T18:00:00.000Z"},"id":"aYWpmeDMfE"},{"about":{"title":"5-Day Book Marketing Challenge for Children’s Book Writers"},"location":{"title":"Virtual"},"schedule":{"date":"2019-08-07T18:00:00.000Z"},"id":"gf7QPLh7H4"},{"about":{"description":"

Book Marketing 101 — Are you a writer who dreams of quitting their day job to write full time? To be successful, authors have to be their own business. Join Colleen Riordan in this workshop for writers to learn how to discover their readers, build a fanbase, effectively manage their author platform, and create a book marketing plan.

","title":"UntitledTown Book Festival"},"location":{"link":"https://untitledtown2019.sched.com/event/MKMM","title":"Rise & Grind —Flex Room (Third Floor, Brown County Library Central Branch) 515 Pine St floor 3, Green Bay, WI 54301, USA"},"schedule":{"date":"2019-04-27T18:00:00.000Z","time":"4:00pm - 5:15pm"},"id":"czjFt6RYEq"},{"about":{"description":"

Book Marketing Basics — Join the Berkeley Writers for a dynamic \"Book Marketing Basics Workshop\" that will demystify the art of promoting your literary work. In this interactive session, you'll learn essential marketing techniques and strategies tailored to authors, helping you connect with your readers.

","title":"Berkeley Writers Workshop"},"location":{"title":"Berkeley Writers"},"schedule":{"date":"2018-11-17T18:00:00.000Z","time":"10am"},"id":"wJkbguGAMN"},{"about":{"description":"

How to Attract and Woo Your Future Readers — Elevate your book marketing game over tea at this Women with Words workshop. You'll uncover the secrets of promoting your novel or picture book effectively. Learn proven strategies to connect with your target audience, from building a compelling author platform to mastering the art of social media engagement. This engaging session will equip you with the tools and techniques to captivate your potential readers and drive your book's success to new heights. Don't miss this opportunity to refine your marketing skills and transform your writing into a reader's delight.

","title":"Women with Words Workshop"},"location":{"title":"Women with Words Garden Cottage, Berkeley CA"},"schedule":{"date":"2018-10-07T18:00:00.000Z","time":"10am-12pm"},"id":"qTZZhG7uwd"},{"about":{"description":"

Hosted by the SCBWI Wisconsin chapter. Explore the dynamic world of Scrivener, a versatile software designed to empower writers by streamlining the creative process. Learn how to unlock its wealth of features, from organizing your manuscript to enhancing your writing workflow, as you embark on a journey to maximize your writing potential.

","title":"SCBWI Wisconsin Workshop"},"schedule":{"date":"2016-06-23T18:00:00.000Z","time":"10am"},"id":"dzYNmrYtNE","location":{}}],"id":"otWEZApEbnees0WhKL9kQ","meta":{"createdDate":"2022-03-21T20:51:37.936Z","purchased":false,"slug":"colleen","websiteType":"standard"},"social":{"facebook":"https://www.facebook.com/wildinkmarketing","instagram":"https://www.instagram.com/colleenmriordan/","twitter":"https://twitter.com/colleenmriordan"},"style":{"baseThemeId":"tangerine-pop:default","wiml":{"themeData":{"components":{"items":{"rootNodeJson":""}},"markup":"","meta":{"version":"v1.0.0"}}}},"books":[],"bookSeries":[],"posts":[],"landingPages":[],"slides":[],"slides2":[],"products":[],"galleries":[],"navigationGroups":[],"customHtml":{"pages":{}},"ecommerce":{},"onboard":{},"navigation":{}},"ignoreClientIp":false,"themes":[{"template":"Scrolling Editorial 2","templateKey":"scrolling-editorial-2","themeGroup":"Alice Blue","themeGroupKey":"alice-blue","variant":"dark","themeName":"Alice Blue - Dark","themeId":"alice-blue:dark","genres":["historical","contemporary","nonfiction","romance"],"thumbnail":"https://firebasestorage.googleapis.com/v0/b/wild-ink-pages-prod.appspot.com/o/app-content%2Ftheme-assets%2FThumbnails%2Fminimalisteditthumb.png?alt=media&token=836803ca-14b6-4281-b093-c718c648b0a9","primaryColor":"#AA0573","secondaryColor":"#AA0573","thirdColor":"#023047","fourthColor":"#ffffff","fifthColor":"#AA0573","primaryBodyFontFamily":"Montserrat","primaryHeaderFontFamily":"Oleo Script Swash Caps","secondaryHeaderFontFamily":"El Messiri","thirdHeaderFontFamily":"El Messiri","navigationFontFamily":"","displayTitleSeparator":false,"navBannerBackground":"#083966","layoutBackground":"#FFFEFD","layoutBottomImage":"","homeIcon":"","booksIcon":"","aboutIcon":"","blogIcon":"","eventsIcon":"","contactIcon":"","shortEssaysIcon":"","otherWorkIcon":"","speakingIcon":"","forTeachersIcon":"","schoolVisitsIcon":"","forReadersIcon":"","resourcesIcon":"","freeBonusChapterIcon":"","writingIcon":"","galleryIcon":"","conferenceIcon":"","christmasIcon":"","featuredIcon":"","archiveIcon":"","worksIcon":"","worksInProgressIcon":"","subscribeIcon":"","articlesIcon":"","extras!Icon":"","learnIcon":"","promotedBookImage":"https://www.wildinkmarketing.com/wp-content/uploads/2021/03/Untitled-design-1.jpg","profileImage":"https://www.wildinkmarketing.com/wp-content/uploads/2021/03/Woman-Bookstore-White-Orange-Olive-Floor-scaled-e1615276827719.jpg","aboutContent":"

LOREM IPSUM es sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Volutpat ac tincidunt vitae semper quis lectus. Consequat nisl vel pretium lectus quam id leo in. Et odio pellentesque diam volutpat commodo sed egestas egestas fringilla. Aenean vel elit scelerisque mauris pellentesque pulvinar pellentesque.

At tellus at urna condimentum mattis pellentesque id. Tristique senectus et netus et malesuada fames ac. Viverra ipsum nunc aliquet bibendum enim. Et tortor consequat id porta nibh venenatis cras sed felis. Tortor pretium viverra suspendisse potenti nullam. Sed arcu non odio euismod lacinia at quis.

","books":"[\n {\n \"title\": \"About Last Night\",\n \"description\": \"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ipsum dolor sit amet consectetur. Arcu non sodales neque sodales. Amet massa vitae tortor condimentum lacinia quis. Lectus sit amet est placerat in. Sagittis vitae et leo duis ut diam quam nulla porttitor. Vivamus arcu felis bibendum ut tristique et egestas quis ipsum. Maecenas accumsan lacus vel facilisis volutpat.\",\n \"img\": \"https://www.wildinkmarketing.com/wp-content/uploads/2021/03/Zamora-Gray-1.jpg\",\n \"awards\": \"NYT Bestseller\",\n \"amazon_link\": \"https://amazon.com\",\n \"barnes_and_noble_link\": \"https://barnesandnoble.com\",\n \"indie_bound_link\": \"https://indiebound.org\",\n \"book_shop_link\": \"https://bookshop.org\",\n \"custom_book_store1_link\": \"https://ebay.com\",\n \"custom_book_store1_name\": \"Kate's book shop\"\n },\n {\n \"title\": \"The Innocent\",\n \"description\": \"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ipsum dolor sit amet consectetur. Arcu non sodales neque sodales. Amet massa vitae tortor condimentum lacinia quis. Lectus sit amet est placerat in. Sagittis vitae et leo duis ut diam quam nulla porttitor. Vivamus arcu felis bibendum ut tristique et egestas quis ipsum. Maecenas accumsan lacus vel facilisis volutpat. Et netus et malesuada fames ac turpis egestas. Amet porttitor eget dolor morbi non arcu risus. Cursus risus at ultrices mi.\",\n \"img\": \"https://www.wildinkmarketing.com/wp-content/uploads/2021/03/Zamora-Gray-3.jpg\",\n \"awards\": \"NYT Bestseller\",\n \"amazon_link\": \"https://amazon.com\",\n \"barnes_and_noble_link\": \"https://barnesandnoble.com\",\n \"indie_bound_link\": \"https://indiebound.org\",\n \"book_shop_link\": \"https://bookshop.org\",\n \"custom_book_store1_link\": \"https://ebay.com\",\n \"custom_book_store1_name\": \"Kate's book shop\"\n }\n ]","events":"[{\"title\":\"HousingWorks Bookstore (NYC, NY)\",\"date\":\"Tuesday, August 12, 2021\",\"time\":\"7:00 PM 8:30 PM\",\"location\":\"HousingWorks Bookstore\",\"location_map_link\":\"http://maps.google.com/?q=126%20Crosby%20Street%20New%20York,%20NY\",\"link\":\"https://www.test.com\",\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Sagittis id consectetur purus ut faucibus pulvinar.\"},\n{\"title\":\"Inkwood Books (Haddon, NJ)\",\"date\":\"Wenesday, September 6, 2021\",\"time\":\"6:00 PM 8:00 PM\",\"location\":\"Inkwood Books\",\"location_map_link\":\"http://maps.google.com/?q=126%20Crosby%20Street%20New%20York,%20NY\",\"link\":\"https://www.test.com\",\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Sagittis id consectetur purus ut faucibus pulvinar.\"}]","customPages":"","slides":"","sliderBackground":"#F8EBFF","contactContent":"

For speaking engagements, NAME is exclusively represented by The Literary Agency.\n

To inquire about having NAME speak at your event, please contact NAME, JOB TITLE at The Literary Agency at NAME@email.com.

For film and television rights, NAME is represented by NAME at Agency. Please contact NAME at NAME@email.com.

For literary rights inquiries, please contact NAME of The Agency at NAME@email.com.\n

For all other inquiries, please contact NAME of The Agency at NAME@email.com\">NAME@email.com.

For speaking engagements, NAME is exclusively represented by The Literary Agency.\n

To inquire about having NAME speak at your event, please contact NAME, JOB TITLE at The Literary Agency at NAME@email.com.

For film and television rights, NAME is represented by NAME at Agency. Please contact NAME at NAME@email.com.

For literary rights inquiries, please contact NAME of The Agency at NAME@email.com.\n

For all other inquiries, please contact NAME of The Agency at NAME@email.com\">NAME@email.com.

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